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Welcome to your 3-day setup The big problem A quick introduction to the new model Principles are the answers How to stack the odds in your favor Your role as an operator The programming language of machines Think big You are not buying clicks The PPC model is dead Big data is not the answer The new world economy Structure is king What to expect in the next 3 days Core fundamentals

Day 1: Foundation

GAds → Admin → Account settings GAds → Billing → Advertiser verification GAds → Tools → Data manager GAds → Tools → Shared library → Exclusion list GAds → Tools → Shared library → Audience manager GAds → Goals → Conversions → Summary GA4 → Admin → Data retention GTM → Containers

Day 2: Connect

Day 3: Leak-check

Fixes

Tools

Updates

Home

Start here

Welcome to your 3-day setup The big problem A quick introduction to the new model Principles are the answers How to stack the odds in your favor Your role as an operator The programming language of machines Think big You are not buying clicks The PPC model is dead Big data is not the answer The new world economy Structure is king What to expect in the next 3 days Core fundamentals

Day 1: Foundation

GAds → Admin → Account settings GAds → Billing → Advertiser verification GAds → Tools → Data manager GAds → Tools → Shared library → Exclusion list GAds → Tools → Shared library → Audience manager GAds → Goals → Conversions → Summary GA4 → Admin → Data retention GTM → Containers

Day 2: Connect

Day 3: Leak-check

Fixes

Tools

Updates

Previous

GA4 → Admin → Data retention

Next

Day 2: Connect

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